Operators of Iconic independently branded luxury hotels



Hello and welcome to JEREMY & JONES, operators of luxury independently branded hotels.

We are a hotel management company born in an industry full of compromised owner-operator relationships. The homogenisation of hotel design and service in Australia, along with excessive chain operator consolidation and the continued roll-out of synthetic lifestyle brands has created this situation. Hospitality has suffered.

Meanwhile, changing travel preferences, evolving technology, and the mobilisation of skilled talent has created a unique opportunity for large-scale independently branded hotels to emerge over the coming decade.

JEREMY & JONES was formed to operate these iconic large-scale hotels.

Jeremy and David.

Our areas of Specialisation


JEREMY & JONES are pioneers in the Independently branded luxury hotel space.

Our services include: –

– Opening and operating iconic new-build hotels on behalf of developers

– Repositioning chain branded hotels into the lifestyle sector with their own iconic brand

– Take over existing independently branded hotels and drive stronger profit and asset value

Always Independent. Always Proper.

The brand experience


Teaming old-school values of artisanship and bespoke service with an immersive experience.

Always proper. Never pretentious.

The brand experience

All hotels are independently branded

Build your own brand equity, not someone else’s.

Your brand, your story, your tribe.

Travellers are placing a lot less weight on global hotel brands and their promises, this includes their latest synthetic ‘lifestyle’ brand offspring’.

Strong independent brands and what they stand for attract early-adopter/influencer markets which in turn build awareness and traveller intent.

The brand experience

Thoughtful design and placemaking

First life, then spaces, then buildings – the other way around never works.

Jan Gehl

People spend their money where they spend their time.

JEREMY & JONES understand the importance of design and placemaking on a hotel’s performance. Proper design and placemaking supports guest wellbeing, in turn driving guest satisfaction and profitability.

The brand experience

Pre-emptive, top notch service

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

JEREMY & JONES are committed to intimate, authentic and personalised service. Our service is multi-layered, allowing hotel guests to experience moments of discovery during their stay. Service is engineered to be interfaced with as little or as much as guests would like.

Our service and experiences simply compliment the heavy lifting done by the brand and the property.

The brand experience

Proper food & beverage

Food and Beverage

Food and Beverage in the Hotel environment is a challenge.

Margins continue to be compressed by rising labour and food costs, yet consumer expectations continue their upward surge.

Finding, training and keeping motivated staff

Finding, training and keeping motivated staff is an ongoing impediment to service quality and consistency.

Hotel food and beverage, more-than-ever before, has become a financial downside risk to the bottom line.

Yet the solution is rarely to outsource this department.

Yet the solution is rarely to outsource this department.

The best independent hotels embrace and control their own F+B destiny and successfully weave this through the overall hotel narrative and guest offering.

Food and Beverage

JEREMY & JONES really understand the critical nature of Food and Beverage to the overall hotel offering and financial performance.

We consciously masterplan F+B strategies that are fully integrated into the hotel’s DNA, and that positively contribute to overall guest satisfaction, hotel profit, and longer-term asset value.

Our management model


We’ve decentralised sales, marketing and loyalty, and have a new fee-light distribution model. This typically reduces the annual operator fee by fifty percent or more – with no compromise.

This model, combined with very specific selection criteria ensures long-term sustainable relationships between JEREMY & JONES and hotel owners, and ultimately benefits guests and hotel staff.

Our management model

Our decentralised approach to sales & marketing

All intellectual property sits on-property, as opposed to HQ and belongs to the hotel owner.

Tailored approach adapted to unique needs of each hotel and able to react faster.

Nimble, easier to make changes at hotel level with less bureaucracy.

Autonomy and empowerment, management take more ownership over developing an effective function or process.

Build local capability, local units develop skills to solve functional problems.

Entire S&M budget allocation spent on hotel specific initiatives – delivering more revenue.

Our management model

We generate hotel demand differently

Our management model

Sensible distribution fees

Our management model

Decentralised loyalty – without the points

Legacy points-based models and their oppressive fee structure best serve hotels with a homogenised offering, where loyalty overrides are one of the only point of difference to competitors. If applied to in-demand hotels, their heavy fee structure suppresses hotel profitability.

JEREMY & JONES know how to build your hotels own tribe through storytelling and independent branding.

We’ve built a decentralised approach to loyalty to drive repeat visitation and direct bookings. We make your guests feel like they belong to something worthwhile, a family, a community of like-minded individuals (relevance).

This is not for the masses. It’s personalised and appropriate, and your guests will notice and embrace that.

Our models impact


Current hotel management companies place shareholders first, then customers, then actual hospitality, then the hotel owner.

Our operator fees are on average less than half that of chain operators – the result of decentralising loyalty, distribution, sales and marketing.

More effective, less expense, zero compromise.


Our models impact

Impact on hotel profit and asset value

Iconic independently branded hotels attract their own following, short-circuiting the need for points-based loyalty programs and associated costs.

Guest management and distribution technology available to independent hotels is far superior than the major chains proprietary systems – and is a fraction of the cost.

Our model focuses on facilitating a direct relationship between hotel and guest – driving ‘direct’ bookings and reducing distribution costs.

When removed, these unnecessary loyalty and distribution fees flow straight to the hotel owners bottom line. If applied to in-demand hotels, their heavy fee structure suppresses hotel profitability.

More profit directly drives long-term asset value. It’s a more ‘sustainable financial relationship’.

Our models impact

Our sensible approach to sustainability, when done right, mitigates long-range financial and social expenses - and makes good business sense

“Green business practices will be the next major competitive advantage for brands selling to consumers.”

JEREMY & JONES welcome the opportunity to work with developers and sustainability consultants during the design phase of new-build hotels to ensure long-range operational efficiencies and benefits.

Meet our team


Jeremy Holmes and David Jones came together through a shared vision of operating iconic and highly profitable hotels that deliver bona-fide hospitality.

Given the companies decentralised model and organic growth intentions, all hotels under JEREMY & JONES management are guaranteed generous attention from both Jeremy and David.

Our company. Our names. You get us.

Meet our team


Jeremy Holmes and David Jones came together through a shared vision of operating iconic, highly profitable hotels.

In his role as Director, Jeremy maximises your returns and optimises your assets long-term value. Jeremy specialises in property development in tourism and hospitality. His experience includes end-to-end delivery of the $200M Elements of Byron resort, and the creation of four hospitality businesses with $45M annual turnover and 350 staff.

In his role as Director, David’s focus is to get your hotel to peak revenue and profit performance as fast and sustainable as possible – considering market conditions, the product and service offering, competitors and the crew’s ability. David is a classically trained luxury hotelier with global experience. He has consulted iconic hotels like Chateau Marmont, The Mercer and Gramercy Park. He is a marketing and revenue management specialist.

Given the companies decentralised model and organic growth intentions, all hotels under JEREMY & JONES management are guaranteed generous attention from both Jeremy and David.

Meet our team

Our guiding principals

We work in partnership to provide a unique service, as each partnership is unique, we shape our strategy, process and team to respond.

We are committed to continuous improvement and evolving our model to guarantee market-leading outcomes.

Our directors hand-craft tailored strategies to capture the perfect brand story, guest experience and unparalleled financial returns.


Just like our people, each hotel is a completely unique creative expression, embrace this virtue.

“In order to be irreplaceable, one must always be different.”

Top-notch service

Going beyond the expected applies just as much to what we say as what we do. Provide the amenities and services people want in exactly the way they want them.

Teaming old-school values of artisanship and bespoke service with an immersive experience.


Our team are not only concerned with today, rather through collective foresight, the delivery of legacies that stand testament to their time and place.

Always considering how we can create something in a way that makes it unlikely to need replacing in the future by something newer and more effective.

Organic portfolio growth is mandated.

Contact us

For hotel owners fed up with fees, outdated cumbersome systems, little support, a lack of flexibility, brand audits, and average to poor returns, talk to Jeremy and Jones about our new approach and management model.

Applications are currently open for early adopter hotel owners and investors to engage JEREMY & JONES as their hotels operating partner.

To setup a confidential candid chat please email or call us about your hotel aspirations or requirements. We love talking hotels.

Jeremy Holmes


David Jones


Jeremy and Jones Pty Ltd

ABN 636 182 575